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Aditya Chopra contributes in totality to all the creative activities and other fast expanding business activities of the company. His hands-on approach in running the organization to create a professional environment is complemented by a hand-picked team of seasoned professionals, each with a very enviable track record in his own sphere; along with select consultants, including the former CEO, Sanjeev Kohli. While each of the professionals function independently, the uniqueness of their performance comes from a sense of belonging to a company that they are proud to be associated with.