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In our business today, the most valuable currency the audience has is their TIME. And they are very sure about how they want to trade it. Also it’s no longer enough just to create buzz about the product, it’s now more important to compete for their attention by providing compelling reasons to experience our product.
As YRF Marketing team, we respect and recognise this audience behaviour and have always strived being at the forefront of content marketing. Every film, web series, talent as a product is different than the other. Positioning and marketing each one to its relevant audience is one of the most challenging tasks that the team relishes and takes pride in globally. Armed with various marketing and business tools, the team develops and deploys full marketing mix that includes product positioning, communication, innovation and channel-specific propositions.
YRF’s marketing team is an eclectic bunch. A collective of people from marketing, creative, media, business, tech, analytics and finance background. All together working towards a common goal. Keeping the audience at the centre.
Point of Contact
Mr. Manan Mehta (Senior Vice President – Marketing & Merchandising)
Mr. Amit Dwivedi (General Manager – Marketing)