Brand Partnerships

Brand Partnerships is the division in YRF that helps unlock value for clients, brands and partners across all the films & content that we produce. This covers everything from tent-pole films like the WAR, TIGER ZINDA HAI, SULTAN, BEFIKRE, DHOOM franchise to unique and exciting projects like SUI DHAAGA, HICHKI, DUM LAGA KE HAISHA and MERE DAD KI MARUTI. The opportunities also extend into content made for the digital platform like BANG BAAJA BAARAAT, 6-PACK BAND, LOVE SHOTS and music videos.

The approach goes beyond traditional in-film/out-film associations that are very transactional in nature and adopts a more 360 degree strategy to leverage YRF assets across production, digital, distribution, design, talent, merchandising, licensing, home entertainment, music, the studio and more to create opportunities that have the potential to become a case study. Be it global deals like the BMW bike and Audi car in-film associations with WAR, PepsiCo Foods' Mountain Dew association with creation of a co-branded beverage for DHOOM-3 or a full-fledged brand film like MERE DAD KI MARUTI for Maruti Suzuki's Ertiga to a host of brands organically and thematically associated with SULTAN. Innovation & quality execution mark all partnerships bringing in ideas and triggers that only a full service studio like YRF can.

To explore partnerships for your brand, write in to


Point of Contact
Mr. Jayesh Kishanchandani (Business Head - Talent & Brand Partnerships)
Ms. Rachel Pillai (Senior General Manager - Talent & Brand Partnerships)

Interested in working together?