Manan Mehta spearheads YRF group’s marketing efforts across products (corporate brand, business verticals, films and web content). One of the youngest member of the key leadership team of YRF, he handles additional mantle of developing and strengthening merchandising. During his tenure at YRF, he has helmed marketing innovation with films like FAN, SULTAN, BEFIKRE, TIGER ZINDA HAI and WAR. A crucial division in ensuring visibility and outreach for films and content in the digital era, Manan has displayed innovative thinking, resource management and creative ideation in film distribution for YRF.
Manan has extensive experience in building and marketing over 100 Indian brands across various positions. Having worked at the Publicis Groupe, he was mandated to establish Razorfish in India. A global innovative digital transformation agency, Manan managed partnerships with key business leaders and delivered transformation using cutting edge technology, creatives and media. Before Razorfish, Manan was the Founding Member and Managing Partner of the highly esteemed creative agency, Taproot India. Manan takes big pride in building the most successful start-up venture in the advertising industry in shortest time. Taproot India was successfully sold to Dentsu Group - a Japanese media conglomerate in 2012. Prior to Taproot India, he has also led multiple Indian and global brands as Business Director and Brand Partner at Leo Burnett India.