Manan Mehta is Senior Vice President - Special Projects at Yash Raj Films, leading initiatives at the intersection of media, technology, and content as the entertainment landscape evolves.

Over the past decade at YRF, he has spearheaded the marketing and merchandising functions, playing a pivotal role in shaping the studio’s audience outreach, innovation, and brand presence. His leadership has driven impactful campaigns across biggest titles including WAR 2, SAIYAARA, TIGER 3, PATHAAN, WAR, TIGER ZINDA HAI, BEFIKRE, SULTAN, FAN, and the MARDAANI franchise. A crucial division in ensuring visibility and outreach for films and content in the digital era, Manan has displayed innovative thinking, resource management and creative ideation for YRF.

Building on this strong foundation, he will now focuses on identifying and scaling new opportunities across emerging formats, platforms, and content distribution models.

Before joining YRF, Manan has built and marketed over 100 Indian brands. He set up Razorfish India at Publicis Groupe, driving digital transformation through technology, creativity, and media. He co-founded Taproot India, a leading advertising agency in India, scaling it rapidly before its acquisition by Dentsu Group in 2012, and earlier led key brands at Leo Burnett India.