One of the largest entertainment houses in India is set to create the first of a kind
YRF Entertainment District in Dubai
Yash Raj Films (YRF), India’s premier film making studio, has entered into an agreement with Dubai Infinity Holdings, the innovative and empowering investments enterprise of Dubai. The partnership signed by Mr. Yash Chopra and Samira Abdulrazzak, CEO, Dubai Infinity Holding is to build a large scale entertainment district dedicated to the prestigous film brand.
The Yash Raj Films Entertainment District will comprise of theme park attractions, a movie palace, unique hotels and many other unique Indian genre entertainment concepts. All the components of the YRF District will be themed around the YRF banner.
“When YRF decided to venture into the Theme Park business, we found Dubai to be the most strategic location. Dubai has a booming tourism industry and aims to be the most visited destination in the World by 2015. Also, UAE has a huge fan following of our Indian films and are watched and cherished not only by the South East Asian Diaspora but also by the Local population. Dubai Infinity Holdings is a dynamic investment company and what really counts is that we share a similar vision. We are happy to be partnering up with DIH in making our foothold stronger in the Region” said Yash Chopra, Chairman of Yash Raj Films.
“The first phase of the YRF Entertainment District is scheduled to be completed by 2012.” Added Mr. Chopra.
Samira Abdulrazzak, CEO, Dubai Infinity Holding said “This is both an encouraging and exciting step for us. Bringing such a prestigous name into the UAE has been a strategic move as it attracts the core demographic of the country. This will be a one of a kind partnership in the UAE, which we are very proud to be associated with. The name YRF is known all over the world. Mr. Yash Chopra is known as the legend of Indian Cinema and his company holds one of the highest accolade in film making. ”
“The UAE and India have always had a strong relationship in various business sectors and now we are bringing their most prestigous entertainment brand here,” added Ms. Abdulrazzak
YRF is the leading player in the Indian film industry and the country’s premier independent Studio conglomerate. The Company’s core lies in the production and distribution of some of the industry’s highest grossing films. With offices also in New York, London, and Dubai, YRF handles the global distribution of its own films as well as films of other leading Indian producers. The Company also has its own music and home entertainment labels, design cell and post-production facilities, internet, digital, merchandising and marketing divisions, as well as in-house units focused on the creation of television software, ad films, and music videos. YRF also has its own state-of-the-art fully integrated Studio, producing an average of 6 films a year, and thus making it an integral part of the entertainment business in India.
DIH is owned by a group of high profile local investors and aims at further buidling the economy of the UAE and Dubai by investing in key growth sectors and work within the frame work of Dubai Strategy Plan 2015.