Diva'ni is India's first cinema-inspired ethnic wear fashion brand, brought to you by Yash Raj Films and KBSH Private Limited.

Diva'ni draws its vision from late Shri. Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel. His memorable costumes have catapulted many a heroine to diva, and enamoured a generation of cinema lovers.

In the same essence, Diva'ni brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. Diva'ni is freedom, inspired by fashion, film and femininity.