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Yash Raj Films is the best known and amongst the most respected media companies to have emerged from India. In the realm of cinema, it carries forward a legacy like none other - that of entertaining people across the world with heartfelt, Indian stories. Which is why, Yash Raj Films has been awarded the ‘Most Trusted Film Production House in Asia’ award for 2016 by IBC Media, a global brand consultancy. This honour was bestowed on YRF as part of Asia’s Most Trusted Brand Awards at a ceremony in Bangkok, Thailand.
These awards are driven by market research and consumer insights. As these awards are given to brands with global recall, worldwide reach and proud legacies, Yash Raj Films’ recognition as the most trusted film production brand in Asia reiterates its value and reputation in cinema. IBC Media is a highly recognized brand strategy consultancy; an award from them establishes YRF’s brand recall beyond doubt.
The company was also honoured with 'India’s Most Trusted Brand' award consecutively in 2016 and 2015, by IBC Media.