YRF Celebrates 10 Million Fans on Facebook
YRF has surpassed 10 million fans on its brand Facebook page (facebook.com/yrf) thus establishing its position as one of the most-followed entertainment brands in India and has become the #1 Facebook page amongst all the Indian production houses.
An early-adopter brand of Facebook from India, YRF has witnessed phenomenal growth since its page launch in 2010. Re-plugging contextual catalogue content, using innovation driven approach, running co-branded campaigns and announcing new movie lineup and artist related updates make it one of the most-engaged Facebook pages in the entertainment vertical.
Speaking on this achievement, Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said, “We rolled out our brand page way back, when Facebook was still ‘the next big thing’. Thanks to its over-powering reach, today, Facebook is at the epicenter of all the brand and digital movie campaigns we design. We’re grateful to YRF fans across the world for their continuous love and support!”
There’s no denying that YRF has surfaced as a social media powerhouse with over 50 million followers across all its Facebook pages. And there are no signs of the brand slowing down its leadership position.
Massive entertainers and massive social media following? Check and check.