The stylish and trend-setting Dhoom:3 Merchandise by Yash Raj Films has received an overwhelming positive response from consumers and success at the retail level. It encompasses a wide assortment of eye-popping licensed merchandise across a wide range of product categories that includes Electronics, Men’s Accessories, Novelty Products, Notebooks & Diaries, Home Entertainment and the first ever Barbie Collector Doll, to list a few!
Dhoom:3 licensed products are manufactured by such leading brands as ICE X, Mattel, CEAT, Gulf Oil, Pepsi, Orosilber, Collectabillia, Steelbird, Nightingale, VOX T-Shirts, Parksons and many others which are often considered to be juggernauts in the market. As a consequence of the Dhoom:3 merchandise program and for the first time ever, YRF inked a unique partnership with such popular brands as Mattel, ICE X Electronics, Autographix and and a number of other companies. Official collaborations with these well-known brands has already proven to be very lucrative for all parties involved.
The cornerstones of the Dhoom:3 licensing program are creativity and a faithful representation of the movie’s themes and style. Licensees have had access to an extensive D:3 style guide that has resulted in the creation of a unique range of licensed products that reflect the look and flavor of the film and which have surpassed consumer expectations! Impressive sales of D:3 merchandise is a confirmation of the accomplishments of the Dhoom:3 Merchandise program. With more than 200 D:3 products to choose from, Ice X Mobile Phones and Accessories, Mattel Toys (Collector Barbie + Hot Wheels), Pepsi – Mountain Dew D3 pack, Mobile Games (10 million plus downloads), T-shirts (sold in just 3 days from the launch), Bags and Mobile Covers have consistently proved to be the top choices of Dhoom:3 fans.
The partnership with 20 brands has resulted in a combined penetration of more than 20,000 retail outlets with products ranging in prices from Rs. 69 to Rs. 9000. The quality and affordability of D:3 merchandise has led to many fans expressing their profound love for the movie on such social media platforms as Facebook, Twitter and You Tube.
Dhoom:3 Merchandise & Technology Products were introduced in high octane Bollywood style at a star-studded media event on 19th November, 2013 at YRF Studios where Aamir Khan and Katrina Kaif expressed praise for the wide range of D:3 Merchadise products which they unveiled.
Yash Raj Films is very pleased that their constant endeavor to offer creative and unique merchandise to fans has yielded such extremely impressive results that it would like to assure its fans that the company will continue in its efforts to produce additional licensed products that will meet the expectations of YRF fans all over the world.