Yash Raj Films announces the launch of its latest official Home Décor Merchandise Collection on Snapdeal, India’s largest online marketplace. Yash Raj Films, with some of the biggest all-time hits under their belt is a leading player in the growing and exciting Bollywood Movie merchandise market and this recent announcement promises a lot to look forward to!
Snapdeal will now showcase “The BollyHome Project” by YRF featuring more than 100 products including cushion covers, bean bags, stationary products, posters, coffee mugs and a host of other home décor products. The collection is inspired by YRF classics such as Silsila, Dil To Pagal Hai, Dilwale Dulhania Le Jayenge as well as recent hits like Rocket Singh, Band Baaja Baaraat and Jab Tak Hai Jaan. The products will be featured on the dedicated YRF store on Snapdealhttp://yrf.snapdeal.com/
Snapdeal is India’s largest online marketplace with the widest assortment of 12 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. This collaboration will offer Bollywood lovers and Snapdeal consumers a new gamut of cinema inspired products for every mood and occasion.
Manan Mehta, VP Marketing and Merchandising, said “Through this collaboration with Snapdeal, YRF can now reach it’s consumers at their doorstep. We constantly work towards engaging our communities in exciting ways and now the Bollywood inspired Home Décor collection will provide a YRF brand experience for one and all! And who better than a partner like Snapdeal.”
“We are constantly looking to bring on-board brands on our platform that customers associate with closely. We are extremely thrilled to bring to our customers Bollywood inspired home décor and furnishing options in partnership with Yash Raj Films Licensing, a pioneer in Bollywood merchandise”, Vibhu Arya, Head of Strategic Partnerships at Snapdeal said.