Yash Raj Films (YRF) and Vistaprint have announced the launch of an exciting first-of-its-kind ‘personalized’ merchandizing platform called “Film-Me”. Users can add their very own images and expressions on products which will be designed using YRF’s movie library content. The platform will be available on Vistaprint’s website starting August 27th 2015. Users can get to the page directly through Vistaprint’s homepage at www.vistaprint.in.
Merchandizing for movie content in itself is not a new idea but customized and personalized content instantly introduces a whole new dimension for the industry as well as consumers. So instead of simply having a generic T-shirt which just carries the ‘FAN’ movie logo, (YRF’s next with superstar Shah Rukh Khan), ‘fans’ can now actually buy a t-shirt with their very own picture or name on it alongside the actor’s silhouette and movie logo in the background! Yes.. it's as easy as that in Film-Me!
“This is definitely path-breaking We’ve all loved YRF movies, the characters and the dialogues but for the first time, as fans and movie buffs, you have the opportunity to literally bring all this content into your lives. You might not be able to get a selfie with your favorite superstar but can now have a poster with you and him/her in the same frame through our new platform, Film-Me. We are very excited about the possibilities this opens up to transform most-loved movie content into physical personalized products and look forward to offering a truly WOW experience to all movie lovers and fans of YRF movies through Film-Me” said Nilesh Parwani, MD for Vistaprint India.
Manan Mehta, VP Marketing and Merchandising, said “The high degree of customization that YRF and Vistaprint offer through this first of a kind personalized merchandising range is very different from what we have seen uptil now. Fans will find plenty to love about this collection and the products are sure to be a prized possession among hindi movie aficionados and YRF film lovers.”