Aaja Nachle is a film about real people and a film that brings toghether a commuinty through arts and culture.
That’s exactly what Yash Raj Films did on 11th November when a campaign was launched to bring together and reach out to the people that really matter – the people that make the stars, the people that watch the films, the people that emulate the Demi Gods of the silver screen.
Not just ordanary fans….these are fans of none other then the Queen “D” herself – Madhuri Dixit!! And this was their way of saying “Welcome Back”
In a 3 week campaign across 3 counties and 3 different venues, close to 100 young ladies performed to crowds and judges for the coveted prize of a “Ticket to Bollywood”.
After a gruelling set of eliminations 2 runner ups and the final winner was announced at UK’s number 1 cinema for Bollwood films – Cineworld Feltham.
The 3 were invited to a special preview screening of the film in Central London where they presented with their prizes of a year’s subscription to B4U Movies for the 3 contestnts and the winner received 2 air tickets to fly to the city of dreams – Mumbai courtsey Travlinstyle
This news is downloaded from yashrajfilms.com
at 21-April-2021 22:45