Bang Baaja Baaraat – Y-Films’ next original web series
trailer launches today!
After the phenomenal success of their first web series, ‘Man’s World’ that was built around the plank if gender equality and featured one of the biggest star casts ever, Y-Films, the youth films wing of Yash Raj Films has just launched the trailer to their next web series titled ‘Bang Baaja Baaraat’. The story of 2 crazy families that come together for 1 mental wedding, BBB features one of the best casts a series has seen on the net including Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam.
BBB also marks the debut of YRF’s new find, the incredibly talented & beautiful Angira Dhar, who has also been signed up by the studio. She's going to be a girl to watch out for.
Says Ashish Patil, producer of the series and head of Y-Films, Talent Management at YRF, “Y-Films has always believed in pushing the boundaries of story-telling, our first series Man’s World was just the start of that journey on the web. With Bang Baaja Baaraat, we are upping the ante on the medium with one of the most incredible star casts that a web series has ever seen in India and a cinematic vision that’s never been seen on the net. The series itself is a fantastic ride, like a mad destination wedding gone wrong. Don’t miss it!”
BBB is presented by Lakmé.
Srinandan Sundaram, (VP - Skin Care), HUL says, “Bang Baajaa Baaraat promises to be an entertaining wedding story that the young audiences will relate to. We are happy to partner with YRF on this endeavour with our brand Lakmé as this is a good opportunity to strengthen Lakmé’s image on styling for special occasions such as weddings, a pivotal moment in a woman’s life.”
Amin Lakhani, Leader – Mindshare Fulcrum said, “We, at Mindshare always thrive in coming up with unique ideas that connect a brand to its consumer. YRF’s forte of creating clutter breaking content & Mindshare’s expertise at driving innovations paves way for an iconic partnership. Given the grandeur & the star cast, we saw Bang Baaja Baaraat as a great opportunity for a contemporary brand like Lakmé. It has also given us a platform to engage the brand’s audience by creating interesting content around the series and its protagonist, Angira.”
The 5 part series is directed by Anand Tiwari and written by Sumeet Vyas, Amritpal Bindra and Anand Tiwari. And gorgeous costumes have been exclusively designed & styled by Diva’ni – a YRF & KBSH brand.
The first episode premieres on Y-Films’ YouTube channel on November 4th, 2015 and promises to be a blast!
WATCH IT HERE: