BLACK - A MODERN DAY CINEMATIC CLASSIC

Sanjay Leela Bhansali brings you a once-in-a-lifetime film,
with once-in-a-lifetime performance by Amitabh Bachchan and Rani Mukerji

25 February 2005: Hailed as a modern day cinematic classic - BLACK tells the story of an emotional journey between a teacher and his student. A student who is unable to see, speak or hear… black is her world… and the teacher who must bring her in to the light before his own life is shrouded by darkness.

With an intensive P&A and marketing campaign, Yash Raj Films released the film in the overseas to a fabulous response. The film continues to grow in the hearts of the audience.
Black released across the UK on the 4th of February with only 19 cinemas competing with other Hollywood & Bollywood biggies. Opening weekend grossed £66,209 with a respectable print average of £3484. Black had established itself as par-excellence by the end of the first week with a closing figure of £96,642.
In week 2, Sanjay Leela Bhansali's Black really came into its own. With a 2nd weekend gross of £60,806, the film closed the full week at an incredible figure of £108, 551. A massive increase of 12% instead of the traditional 50% drops.
With an additional marketing thrust, the film maintained an unprecedented position at the box office in its 3rd weekend grossing £63,166. An increase of 4% on the second weekend, is unheard of anywhere in the business.
The success story of Black has been the same in every territory around the world. From USA, UK, UAE, South Africa and Australia, "Black is the word"
With a cumulative gross of over US$1million on both sides of the Atlantic, Black continues its reign at the box office and the hearts of its audiences.
Screened to a fabulous response at the Berlin Film Festival, Black is further conquering the hearts of audiences of the non-traditional territories.
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