Characters from YRF have been etched in public memory – be it their persona, iconic dialogues, costumes and all that goes with it. YRF’s merchandising division has successfully pioneered the way and tapped into the niche segment of film merchandising – creating memorabilia that allows cinema lovers across the globe to cherish some of our most popular films and loved characters even beyond the screen.


Point of Contact
Mr. Manan Mehta (Senior Vice President – Marketing & Merchandising)
Ms. Shivani Prabhakar (Associate Vice President - Marketing & Merchandising)