A unique way to promote the film online
Yash Raj Films' latest offering to all its fans is 'Rab Ne Bana Di Jodi', releasing on 12th December 2008, starring Shahrukh Khan & Anushka Sharma and is written and directed by Aditya Chopra.
Yash Raj Films is leaving no stones unturned to promote the movie, through conventional media as well as online, to tap the consumers directly and get them involved. YRF has chosen an interactive route for the online promotion of this film, by running interactive 'Online Contests' across various sites and have also created an Exclusive 'Rab Ne Bana Di Jodi' Widget.
Catch the "RNBDJ Online Contests" running across various websites:
"Meet Shahrukh Khan" Contest on yashrajfilms.com
Yash Raj Films gives you a once-in-a-lifetime opportunity to meet Shahrukh Khan. Surinder Sahni lives a very ordinary life in 'Rab Ne Bana Di Jodi', which is suddenly transformed into the extraordinary. Answer some questions about Surinder Sahni through this Online Contest (on www.yashrajfilms.com) and if you are the lucky one, you'll get an extraordinary chance to meet Shahrukh Khan in person. Some lucky draw winners will also get Rab Ne Bana Di Jodi Audio CD, personally autographed by Shahrukh Khan.
"Dance Pe Chance" Contest on YouTube.com
Listen to the 'Dance Pe Chance' song from the film "Rab Ne Bana Di Jodi". Choreograph & Record the song in your own style. Upload your Video on the YRF Channel on YouTube (www.youtube.com/yrf). Out of all uploaded videos, the Best Dance steps will be selected by Shahrukh Khan. The winning entries will be compiled into a single video, which shall be uploaded back on YouTube and they will also get Rab Ne Bana Di Jodi Audio CD, personally autographed by Shahrukh Khan.
"Extraordinary Jodi" Contest on bollywoodhungama.com
An invitation to all Jodis in India to share with the world their unique love story that sets them apart from the rest. The Story needs to be unique and different; proof enough to be called an 'Extraordinary Jodi'. The Story that wins the heart of people across the globe and Shahrukh Khan will be adjudged the winner and will get an opportunity to meet Shahrukh Khan
"Rab Ne Diya Talent" Contest on ibibo.com
There is something extraordinary in all of us. If you have a special talent - acting, dancing, mimicry, here's your chance to display it. Just upload your video and Shahrukh Khan will choose the 5 most talented winners, who will get an opportunity to meet him.
"Is your Jodi as Extraordinary as Theirs" Contest on bookmyshow.com
Share your unique story with Shahrukh Khan and get a chance to meet him. 5 lucky Jodi's will get a chance to meet Shahrukh Khan & some will get personally autographed Music CDs.
"Favorite Jodi Picture" Contest on in.com
Tell us about your favourite Jodi picture. What makes it so special, so extraordinary? What does it say about your love story? 5 special winners will get to meet none other than SRK.
"Rab Ne Bana Di Jodi" - WIDGET
The Rab Ne Bana Di Jodi Widget is your gateway and guide for the latest updates and happenings on Yash Raj Films' "RAB NE BANA DI JODI" (releasing on 12 December 2008) starring Shahrukh Khan & introducing Anushka Sharma.
An interactive tool which stays with you on your blog and social networking profiles and will let you do loads of stuff all at once, with a single click. Once you embed it on your chosen profile, you can watch the latest promo videos, listen to the song cuts, browse the Gallery section and download Wallpapers, and also has links to our YouTube channel, Mobile download info, iTunes link and much more...! All you have to do is just 'Grab' it and embed it on your social networking profile. It's really viral as you can pass it on to friends and surely the widget calls for conversation.
Grab the 'RNBDJ' Widget
Stay tuned to Yash Raj Films' Website www.yashrajfilms.com for new and interesting updates on "Rab Ne Bana Di Jodi" and don't miss to catch the movie, releasing at a cinema near you on 12th December, 2008.