Yash Raj Films has also ventured into Mobile content provision, whereby its movie content is used to create exclusive Mobile properties. With various strategic partnerships in place with mobile operators across the world, YRF’s mobile properties are one of the most popular in their respective categories. These include Mobile Ringtones, True/Sing tones, Wallpapers, Games, Picture Messages, Operator Logos, among others. The evolving mobile technology, coupled with YRF’s dynamic expansion plans, shall ensure continual growth prospects in this sphere.