Home Entertainment & Music
Overview

YRF continues to put focus on physical formats for its vast number of discerning and loyal consumers who still like to possess an original and quality YRF product and shun piracy. This is despite the physical formats going through the toughest phase in India & other key markets overseas due to high level of piracy which still exists for all Indian repertoire across markets.

Thus, all products on YRF Music and Home Entertainment labels, which were launched in 2004 with VEER-ZAARA, are still the most popular and sought after products not only for their content but also for their top of the line packaging and quality in all physical formats like Audio CDs, DVDs, Blu-ray Discs and VCDs.

The hallmark of DVDs and Blu-ray Discs released by YRF Home Entertainment is the additional material – some freshly shot, some from archives, which gives a rare insight into the making of each film and the people behind it.

Many of YRF films have been in top charts of music and home entertainment for months at a stretch when released from DHOOM, HUM TUM and VEER-ZAARA in 2004 to FANAA and DHOOM:2 in 2006, CHAK DE INDIA, BACHNA AE HASEENO and RAB NE BANA DI JODI in 2007-08, BAND BAAJA BAARAAT in 2010, EK THA TIGER and JAB TAK HAI JAAN in 2012, DHOOM:3, MARDAANI, GUNDAY and DUM LAGA KE HAISHA in 2014-15 and FAN, SULTAN, BEFIKRE in 2016.

YRF’s evergreen classics such as DAAG, KABHI KABHIE, SILSILA, LAMHE, CHANDNI, DDLJ, DIL TO PAGAL HAI, MOHABBATEIN and others still tops the charts in catalogue sales.

YRF Home Entertainment has also launched some unique DVD & Blu-ray Discs Set Boxes (Collector’s Edition) in top of the line packaging like Steel Book and BRD Set Box Cases such as The Legend – Yash Chopra, The Legacy – Yash & Aditya Chopra, The King Khan – Shah Rukh Khan, Aditya Chopra – Collection and DHOOM – Trilogy etc. It also releases song compilations on DVDs & Blu-ray Discs formats covering a range of genres across new films as well as the evergreen classics. The label also selectively acquires films from outside banners and releases them on Home Video formats.

The Home Entertainment & Music Division operations are supervised from Mumbai and Delhi regional offices by a team of very experienced professionals, through a network of handpicked distributors and all online portals selling this category which are still bullish about this category.

Piracy Alert

There might be counterfeit DVDs/pirated DVDs in the market packed in Blu-ray format of our films. Although these products look like Blu-ray (High Definition), they contain Standard Definition quality with the content further compressed in DVD-5 of YRF Home Entertainment. YRF wishes to advise all retailers, wholesalers, distributors and the consumer, not to buy, sell, stock, rent these illegal/counterfeit substandard copies as you will be infringing YRF copyright and breaking the law.

Disclaimer: The buyer is solely responsible for purchasing pirated titles available elsewhere and Yash Raj Films Pvt. Ltd. or its associates do not hold any responsibility for the same. Remember, to protect yourself, always buy from a reliable retailer and/or online portal insisting on a receipt that mentions the title(s) being purchased.

 

Point of Contact
Mr. Vijay Kumar (Vice President – Home Entertainment & Licensing)
Mr. Ramnarayan Ramaswamy (Senior General Manager – Home Entertainment & Licensing))

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